주거환경영향요인에 따른 주거가치, 주거지 신뢰가 긍정적 구전의도에 미치는 영향에 관한 연구

주거환경영향요인에 따른 주거가치, 주거지 신뢰가 긍정적 구전의도에 미치는 영향에 관한 연구 : 전주시 일반주거지역 다가구주택거주자를 대상으로

A Study on the effect of housing value and trust in residential area on positive word-of-mouth intention according to the housing environment influence factors - Focusing on the multi-family housing dwellers in general residential area of Jeonju

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저자 김병수, 정철모

소속 전주대학교, 전주대학교

학술지정보 주거환경 : 한국주거환경학회논문집.

발행정보 한국주거환경학회 2013년
자료제공처 국회도서관 건축도시연구정보센터 NRF
주제분야 사회과학 >  가정학

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<초록>
Housing value plays an important role when it comes to selecting residential area for multi-family housing dwellers in general residential area. This study classifies the characteristics of housing environment into parking environment, convenience, surrounding environment, educational district, and economic feasibility, and aims to confirm whether they have correlations with housing value as the precedence factor. Furthermore, it also aims to identify correlations of housing value with trust in residential area and positive word-of-mouth intention of dwellers. The study results are as follows. Convenience, surrounding environment, and economic feasibility among characteristics of housing environment have a significant effect on housing value. Housing value has a positive effect on trust in residential area and positive word-of-mouth intention, and trust in residential area has an effect on positive word-of-mouth intention. Based on the above results, this study proposes suggestions and future research direction.

 Housing value plays an important role when it comes to selecting residential area for multi-family housing dwellers in general residential area. This study classifies the characteristics of housing environment into parking environment, convenience, surrounding environment, educational district, and economic feasibility, and aims to confirm whether they have correlations with housing value as the precedence factor. Furthermore, it also aims to identify correlations of housing value with trust in residential area and positive word-of-mouth intention of dwellers. The study results are as follows. Convenience, surrounding environment, and economic feasibility among characteristics of housing environment have a significant effect on housing value. Housing value has a positive effect on trust in residential area and positive word-of-mouth intention, and trust in residential area has an effect on positive word-of-mouth intention. Based on the above results, this study proposes suggestions and future research direction.

저희 (주)한국녹색인증원은 '지속가능한 저탄소 녹색건축인증 기술연구소'의 전문기업으로 설립되어, 빠른 제도 변화와 변모하는 건설환경에 이바지하고자 합니다. (주))한국녹색인증원은 건축, 도시, 생태분야가 녹색건축물에 접목될 수 있도록 적절한 요소분석을 통해 에너지 절감형 건축, 자생적 생태환경, 온열환경, 빛환경의 면밀한 조사와 연구로 고객의 삶의 질 향상 및 더 나아가 인류의 존속성에 그 목적을 두고 있습니다. 한국녹색인증원은 친환경컨설팅 전문업체로 주택성능등급, 그린홈, 에너지소비총량제, 에너지성능지표검토서, 건물에너지효율등급, 장수명주택