한국녹색인증원 - 녹색건축인증

에너지 절약광고가 에너지 절약의식과 행동에 미치는 영향에 관한 연구 A Study about the Effect of Energy Public Advertisement on the Energy conservation Consciousness and Behavior 저자 최남숙 학술지정보 한국가정관리학회지 KCI 발행정보 한국가정관리학회 1990년 자료제공처   국회도서관 KISTI 주제분야 사회과학 >  가정학 키워드가정, 가사, 에너지절약, 광고 <초록> The purpose of this study were to investigate; The contact of housewives with governmental public advertisement about the energy conservation, general tendency about the energy conservation consciousness and behavior. For these purposed, a survey was conducted using questionnaires. Data analysis were conducted from 367 housewives with children in Seoul. Used statistical method were Frequency Distribution, percentile, Mean, one Way Anova, t-test, F-test, Pearson's Correlation, Multiple regression Analysis and Path Analysis. Major findings are as follows. 1) Level of public advertisement contact was low. In contrast to , level of energy conservation consciousness, consciousness change, and behavior