에너지 절약광고가 에너지 절약의식과 행동에 미치는 영향에 관한 연구

에너지 절약광고가 에너지 절약의식과 행동에 미치는 영향에 관한 연구

A Study about the Effect of Energy Public Advertisement on the Energy conservation

Consciousness and Behavior

저자 최남숙

학술지정보 한국가정관리학회지 KCI

발행정보 한국가정관리학회 1990년
자료제공처  국회도서관 KISTI
주제분야 사회과학 >  가정학 키워드가정, 가사, 에너지절약, 광고

<초록>

The purpose of this study were to investigate; The contact of housewives with governmental public advertisement about the energy conservation, general tendency about the energy conservation consciousness and behavior. For these purposed, a survey was conducted using questionnaires. Data analysis were conducted from 367 housewives with children in Seoul. Used statistical method were Frequency Distribution, percentile, Mean, one Way Anova, t-test, F-test, Pearson's Correlation, Multiple regression Analysis and Path Analysis. Major findings are as follows. 1) Level of public advertisement contact was low. In contrast to , level of energy conservation consciousness, consciousness change, and behavior was adequately high. 2) Statistically significant difference were found in advertisement contact according to the husband's age , Energy conservation consciousness change according to husband's occupation, and energy conservation behavior according to family life cycle. 3) Energy conservation consciousness changes were increased by advertisement contact. Energy conservation behaviors were increased by conservation consciousness and the degree of conservation consciousness change. 4) Governmental public advertisement about the energy conservation has both direct and indirect effect on the energy conservation behavior. From these finds, the following suggestions are made. Governmental effort about the energy conservation advertisement is needed to be activated. And the implications for the future study was need to incorporate the psychological variables in energy conservation study.

저희 (주)한국녹색인증원은 '지속가능한 저탄소 녹색건축인증 기술연구소'의 전문기업으로 설립되어, 빠른 제도 변화와 변모하는 건설환경에 이바지하고자 합니다. (주))한국녹색인증원은 건축, 도시, 생태분야가 녹색건축물에 접목될 수 있도록 적절한 요소분석을 통해 에너지 절감형 건축, 자생적 생태환경, 온열환경, 빛환경의 면밀한 조사와 연구로 고객의 삶의 질 향상 및 더 나아가 인류의 존속성에 그 목적을 두고 있습니다. 한국녹색인증원은 친환경컨설팅 전문업체로 주택성능등급, 그린홈, 에너지소비총량제, 에너지성능지표검토서, 건물에너지효율등급, 장수명주택